For Spring 2008 Ben Hogan Apparel introduces some new twists to its traditional menswear collection. New styles include merino wool and pima cotton sweaters in argyle, diamond and link/jersey patterns, an exceptionally soft cotton/silk long sleeve polo, and a warm cotton/poly half zip interlock sweatshirt.

Although Ben Hogan Apparel is rooted in traditional menswear, the company has a vision for the future. Therefore, an expanded performance polo collection for Spring 2008, offering 15 solids and 26 striped styles. Also available are short and long sleeve mocks available in 10 colors and 8 colors, respectively. The company’s performance polo’s are constructed using hybrid technology. The hybrid fabric is made by weaving together 70% mercerized cotton and 30% polyester. This construction is turning the industries ear due to the combination of both luxury and performance it yields. Through product testing we have determined that this fabric not only wicks moisture, but also helps eliminate odor making it perfect for the golf market. Due to the nature of the hybrid fabric we are able to offer jacquards and stripes with ½” repeats in a performance shirt. Also of note, is a new flat front performance pant constructed of 80% cotton and 20% coolmax®.

The Ben Hogan Apparel outerwear collection has been completely revamped this season. Highlights include a new polyester wind shirt with “memory” fabric, a rip-stop V-neck wind shirt with armpit vents and a beautiful 100% cotton twill jacket.